Italian Food & Beverage in the United Arab Emirates

Jun 19, 2024

What factors have contributed to the growth of Italian food and beverages in the Emirates?

The Food & Beverage sector is of vital importance to Italy.
In a global context where the number of people suffering from (and dying of) malnutrition has been declining since 2001, the focus is shifting from the issue of survival and access to food to the themes of pleasure and health related to nutrition.
And on this subject, Italy boasts an incredible wealth of knowledge embedded in a culinary tradition that has benefited from the country’s geographical location: the climatic variety, which allows for diverse crops, and a history of continuous migrations, which have led to an unprecedented blend of techniques and knowledge.

According to the Gastronomy Industry Report 2023 issued by the Dubai Tourism Authority, Italian cuisine is the most appreciated in the country. Approximately 50% of orders include products characteristic of Italian cuisine.
The growth has been primarily driven by the global recognition of Italian cuisine as healthy, delicious, and accessible to everyone. In a country predominantly inhabited by expatriates, this has provided a common language and a way for people from diverse cultures to come together and enjoy the same dishes.

Italian products are highly valued in the Emirati market for their quality, authenticity, and the rich cultural heritage they represent. Italian cuisine is synonymous with healthy and gourmet dining, attracting a broad audience, both among locals and expatriates. The emphasis on fresh, high-quality ingredients and traditional preparation methods further enhances the perception and value of the entire range of products.

 

How is the market?

In the business world, there are many successful Italian experiences that draw from this heritage today. The challenge set to Italy by today’s globalized world is the speed. The country known for its slowness, for savoring life, and for the progressive development of products matured in the production traditions of generations within the same family, must learn to move at a new pace.
How to be faster than? First and foremost, by sharing, trying to speak a common language that can start from traditions and be infused into a local context.

The United Arab Emirates has a population of approximately 11 million inhabitants, of which 89% are expatriates and only 11% are Emirati citizens. The population is highly diverse and includes residents from about 200 nationalities, with the largest groups being Indians at 38%, Pakistanis at 17%, Filipinos at 7%, and Egyptians at 4%. Italian resindents in the Emirates are next to 15.000 poeple.
These demographic data are crucial for defining marketing strategies. Italian companies study the market to identify their target customers, understand where they shop, and what they generally purchase. Adapting marketing and distribution strategies based on this knowledge has been fundamental to their success.

Our clients typically ask us to support them in finding the right partner for market entry. In the food industry, this can involve working with food distributors or directly with major retail chains. Kelmer, thanks to its two decades of presence in the country, relies on a network of local contacts and partners who help us conduct a qualitative analysis of the sector.

In recent years, the import of food and beverage products from Italy to the United Arab Emirates has seen significant growth, driven by the increasing global attention towards this expanding market. According to Istat data, the export of the Food & Beverage (F&B) sector to the UAE grew by 6.83%, with a particular increase in fresh products such as fish, processed fruits and vegetables, dairy products, flours, and oils.

One sector that has experienced extraordinary growth is wine, which recorded an increase of 117% compared to the previous year, indicating a strong interest and growing demand for high-quality Italian wines.

It is important to note that in the territory of Dubai alone, government reports indicate the presence of over 13,000 commercial establishments, including restaurants and cafés, representing a huge potential market for Italian products. These numbers underscore the strategic importance of Dubai as a commercial hub and access point for the entire UAE market.

 

The Power of a Good Commercial Strategy

Kelmer Group’s internationalization and marketing services are valuable tools for companies and entrepreneurs, helping them conduct commercial analysis essential for making informed decisions. Often, our clients need support from market experts who live and breathe the internal dynamics of the market, study these dynamics, and make their insights available to the clients.

Our clients come to the UAE with the aim of expanding their commercial network into new countries, to understand if their products can be successful in different contexts from their home market. However, they often lack the necessary tools to mitigate entrepreneurial risks.

This is where Kelmer steps in.

When we talk about internationalization, we refer to all activities that help transition a company from a national to an international scale.
This involves corporate strategies aimed at achieving the company’s defined goals, which can be both economic and non-economic.

Our Marketing encompasses all activities useful to define: Product, Price, Place, and Promotion. This involves market analysis, competitor analysis, price optimization, distribution optimization and consumer behavior analysis.

Kelmer Group services are designed to support the companies with all the tools and knowledge useful to navigate international markets successfully, reducing risks and maximazing growth opportunities.

 

 

Notes:
Gastronomy Industry Report 2023 – Dubai Tourism Authority
Ministry of Cabinet Affairs – United Arab Emirates
Marketing per il Food 2016

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INTRODUCTION   

Welcome to the KELMER GROUP’s privacy notice.

Kelmer Group respects your privacy and is committed to protecting your personal data. This privacy notice will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.

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GLOSSARY

LAWFUL BASIS  

Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.

Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

Comply with a legal or regulatory obligation means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.

EXTERNAL THIRD PARTIES   

  • Service providers acting as processors based in the United Kingdom who provide IT and system administration services, including billing.
  • Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors, agents and insurers based in the United Kingdom or abroad.
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Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

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Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

Data Processing Terms of Business for Suppliers

DATA PROCESSING TERMS 

In order that you as a service provider and data processor (referred to as “Processor” or “you” or “your”) may provide or continue to provide certain services (the “Services”) to us, the Business and data controller (referred to as “the Business” or “we”, “us” or “our”), you have agreed that these data processing terms (“Terms”) shall apply (notwithstanding any other terms and conditions applicable to the delivery of the Services to the contrary) in order to address the compliance obligations imposed upon the Business and its Clients pursuant to the Data Protection Law. These Terms shall constitute a separate agreement or they may be incorporated by reference in the relevant Services agreement, as the case may be.

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NOW IT IS HEREBY AGREED as follows:

SCHEDULE: Security measures

Processor shall put in place the following measures, as applicable.

Minimum technical measures

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  • data backup and disaster recovery measures and procedures.

Minimal organisational measures

  • Vet all personnel including staff, contractors, vendors and suppliers (including Subprocessors) on continuous basis;
  • non-disclosure agreements used with all personnel;
  • regular training of all personnel on confidentiality, data processing obligations, identification of Security Breaches and risks;
  • apply principle of least authority, including a restricted or strictly controlled transit of data and material outside of office;
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  • apply appropriate policies including Information Security Policy, Data Protection Policy, BYOD, Acceptable Use Policy; limited and monitored personal use of work resources, as appropriate.