2020 was a pivotal year for corporate transparency. Companies grew more & more into well bolstered relationships with non-profit organisations to leverage their resources in order to strengthen brand recognition & promote organisational growth. CSR activities delivering economic, social and environmental benefits help align your company with the greater community while providing a competitive advantage. Your business being recognized as ‘’reliable’’ stems from a charitable identity. Corporate social responsibility will not only benchmark your business against others but will also result in better engagement with employees, clients/investors. We can no longer function and uphold a successful business without giving back to the environment and society. Ethical corporate behaviour is here to stay.