In 2023, Vietnam’s tourist sector is experiencing both successes and setbacks.
Vietnam achieved its goal of surpassing the number of tourist arrivals. The nation had originally targeted 8 million international visitors by 2023; but, in October, that figure was increased to 12.5–13 million. Vietnam exceeded expectations by welcoming over 12.59 million foreign tourists by the end of the year.
Although Vietnam’s tourism sector has shown signs of remarkable revival, the nation still lags behind its regional counterparts, including Thailand and Malaysia, in terms of taking proactive steps to diversify and draw in foreign visitors.
To learn more about the tourism sector in Vietnam: